If your goal is to get your book in front of as many readers as possible, developing your description is an essential part of the process. It is important for two primary reasons. First, it is your opportunity to include keywords that potential readers might be searching and second, it is your chance to entice readers who were interested enough to look further at your title page. This is your chance to make the potential reader feel excited to read your book. It is also your chance to lose that reader if you don’t take the time this section deserves.
Lets preface the instruction with a couple of points to note. First, writing strong copy can make a difference, but I will provide you with a template to help you through this process. Secondly, HTML to effectively format your text is crucial, but I will provide the only HTML you’ll need in your description so don’t be overwhelmed. It should also be noted that if you do not want to endure this process it can be outsourced which I’ve done through fiverr.com. I do recommend, however, if you have limited funds and need to be selective in how you spend your money (which most people are) that you should allocate money in marketing and promotions before you spend it to outsource your description.
To help you see what a description should look and sound like, lets take a look at an sample (from my book The Declutter Formula):
The Ultimate Guide to Decluttering Your Home and Taking Back Your Life
Are You Ready For an Easy Formula That Will Get Rid of Clutter and Keep Your Home Clean?
If you are done with clutter, tired of having stuff everywhere, and ready to take back your life, this is the book for you. Home organizational expert and author Michael Marani shows you step-by-step how to reduce the mess and get rid of the clutter that is filling your living space.
Research has consistently shown a strong link between a clean living space and a happy, low stress life. You may not feel it consciously, but clutter eats away at your sense of control, increases stress, and can dramatically affect your health and that of your family.
Inside this book you will learn:
- Where to begin
- How to remove the excess from your life
- The best ways to cut down on the amount of paper you have around
- How to find a place for everything
- The power of a project list
- What to do with miscellaneous items
- The best ways to deal with common trouble areas
- How to change your habits
- How to keep living a clutter free life
- And Much More
You didn’t accumulate everything in your home in a single day. Instead, clutter, is the evidence of a pattern of bad habits and disorganization. This book does more than simply show you how to clean your space. It shows you how to change your life so that you will never live a cluttered life ever again.
The sooner you get a copy of this book, the sooner you will feel the sense of peace and accomplishment only a clutter free home can bring.
Don’t Wait Another Second. Get Your Copy of The Declutter Formula Right Now.
Note the different size in fonts and formatting. This is a result of the HTML you’ll learn shortly. Before you look at that though lets look at the parts of the description so we can create a template for you to follow when you develop yours.
First line states what the book will provide and/or what problem will be solved.
Second line asks a question that prompts a potential reader to question whether or not they are interested in what the book is providing.
Next two paragraphs introduce the author and also state some signs that the problem is occurring (i.e. “If you are done with clutter, tired of stuff everywhere, etc.). Then imperative need to read the book is set when you read “Research has consistently shown a strong link between a clean living space and a happy, low stress life.” In other words, I’m not just offering strategies to clean your house, but I’m offering an opportunity to reduce stress.
To clarify, at this point we have focused on convincing the potential reader of the need to read the book. The next phase is offering a nice and neat list of what a reader will learn by the time he or she finishes the book. Followed by another paragraph or two that reminders the potential reader of the need beyond just cleaning up.
At this point we close the description with a strong call to action that incorporates a sense of urgency. We’re not saying to buy it when they’re ready, we’re politely saying stop procrastinating and buy it now!