Choosing your categories is another factor that can play a significant role in your overall ranking. To clarify, you have two subcategories that you can pick when you go live with your book. These categories, depending on which categories you pick, you can help you boost your initial book downloads during your promotion period (which we will strategize later on).
To best explain the strategy I recommend you take when choosing your categories it is easier to understand if we focus on one category at a time.
Category #1 – This should be your niche category. This priority of this category is that you rank well within it. The goal here is to drive enough downloads to this book during the promotion period that you make it to the top 3 in “Hot New Releases”. A secondary goal, which is a bit more ambitious, is that you make it to #1 within the Free downloads (during your promotion period) for this particular category.
This category is going to require a bit more time to identify because you want to find one that aligns to your book topic but is one that has minimal competition as shown by low review counts among books within the same category. If you can find a category that contains books that meet this criteria while still maintaining decent overall rankings then you’ve found a niche with great potential.
More specifically, if the top three books have an Amazon Best Sellers Rank anywhere from 1 to 50,000 and the review counts are 30 or below then you have found your first category. If you can’t find a category that meets that criteria then you want to strive for a category closely related to your book that has as close to that criteria as possible.
If you were curious about which number should hold a priority for category then I would recommend it be the review counts among your competition. Once you find a suitable category select it.
Category #2 – First and foremost, if you find a second category that meets the criteria of top three books that each contain an Amazon Best Sellers Rank anywhere from 1 to 50,000 while the review counts are 30 or below then go with that one. The reason why I designate a different focus for the second category is because it is often extremely difficult to find these niche categories and depending on the topic of your book, potentially not possible.
If you cannot find the criteria from Category #1 a second time then you want to view this category as your experimental volume category. Your focus here is finding a category that the top six or more books in the 1 to 50,000 Amazon Best Seller Rank (ABSR) range. Ideally, if you can find a category with these numbers with a low amount of competition then you’re in good shape. In this case, when I say low amount of competition I’m saying that the amount of books sold within this category is lowest you can find while keeping the Amazon Best Seller Rank criteria as the priority. You find this number out by following the steps below (similar steps also available in Chapter 3):
– Visit Amazon.com.
– Click “Shop by Department”.
– Select “Books & Audible”.
– Click on “Kindle eBooks”
– Towards the left is a column of categories. Select one that is applicable to you.
– Within the category you selected are subcategories with small gray numbers to the right. This number represents the amount of books available within that particular subcategory.
The lower this number while maintaining the top 6 books ABSR range of 1 to 50,000 (or as close to it as possible) criteria the better.