If you’ve been paying attention to the Amazon Kindle world then you may have noticed that self-publishing is becoming a more viable option for authors. You also may have noticed that there are some independent authors (authors without a publishing company) that are making a very decent income off an eBook based business model.
What you may not have realized is that many successful self-published authors don’t initially earn a significant amount off their royalties. If you’re a newcomer with an email list of zero then you before you can begin earning a real income you need to grow your following.
To do this you need to start with the right niche and create topics that solve problems within that niche.
In other words each and every book you write should be a lead generation tool that brings readers to a lead magnet that captures their email on your subscriber list. If you can’t focus on one niche (which I’ve learned the hard way) you’ll have a hard time doing this.
The following ten steps are going to help you figure out what you should be writing about and will help you narrow down your first book idea and begin by creating a writing schedule.
I want to preface these steps by warning you to not allow a lack of expertise to stop you from choosing a focus. You’ll see criteria below, but be advised that expertised can be developed if you have a passion or a genuine interest in the topic. Your skill can be obtaining valuable information and presenting in a clear and concise manner. Over time, if you do this enough, you’ll naturally become an expert.
Regardless, follow the ten steps below to help narrow down your brand focus. Yes you are creating a brand. The idea is to grow an audience that associates your author name with a particular focus. For example, my focus has become self-publishing/writing. I have other strengths and these strengths caused me to become distracted which made it difficult to grow a following.
I currently have three books available on Amazon that have a lot of common ideas but don’t necessarily appear to be focused. Check out my author page to see what I mean.
As with all step by step guides, be prepared to adjust these steps to meet your specific needs.
I am not going to be one of those mysterious Internet personalities that claim to know the perfect sequence of actions that will yield success for everybody.
View these steps as a guide and plan accordingly to address the variables in your life.
Brainstorm everything you’re interested in – do this for at least 15 minutes and write everything down that pops in your head even if it doesn’t make sense.
For this action you can use a piece of paper (the bigger the better), a white board, a word document, or a journal if it makes sense.
Set a timer to 15 minutes and just start writing and try as hard as you can to avoid not writing (this will get very difficult after a couple of minutes).
With your list pull out at least 3 viable ideas. A viable idea meets at least two of the following criteria:
-You’re interested/passionate in this topic
-You’re knowledgeable about this topic
-There appears to be brand potential.
In other words you can easily think of multiple related problems/pain points that require a solution. For example one of your potential topics is that you’re considering is Fitness for Men 40 and over then one pain point may be finding time to exercise. You could write a book that focuses on strategies to stay in shape in a small amount of time. Additionally, you may also know that muscle soreness becomes a serious concern after 40 and therefore you write a book that aims to help readers minimize their muscle soreness when exercising. Lastly, motivation to exercise might be a common issue. You can write a book that helps solve that problem.
The key is to choose a topicthat you won’t get bored with or lose interest so you can write about it consistently over a long period of time with enough varied ideas to keep your readers coming back for more.
Assess whether or not people are interested in this topic by doing a keyword research, via Google Keyword Planner. Don’t worry too much about competition just focus on the potential audience size. Anything with 5000 or more searches per month per keyword is adequate (though this is subjective).
Based on the results pick your topic. Find a balance between which one interests you the most and/or you’re most knowledgeable combine with a high amount of potential interest by searching comparable book’s best seller ranking on Amazon.
Now that you have your general topic utilize the Keyword Planner to pick your next book idea. You may have to play around with this tool to get a sense of what people are looking for. Once you have the idea you’re ready to build the parts of your book.
Brain dump all potential topics within the book. Same drill as step one only this time you’re focused on one book idea.
Highlight all the ideas that you want to include then order these ideas in a sequence that appears to be beneficial (as you write your book you may find that it makes sense to change it so don’t stress too much over this process).
Based on sequence identify chapters and chapter topics.
Create your weekly word goal. In other words, how many words do you want to type for this book each week.
For example, as a father of two an entrepreneur with many projects time is slightly limited. Therefore I allow myself up to 3 days to not write. I understand this isn’t typical and goes against the common advice of writing everyday, but it works for me and my schedule and I’ve been able to stay consistent.
This leaves me with four days that I allot one hour per day to writing. Generally speaking I average about 1,000 words per hour which means my weekly word goal is 4,000 words.
I recommend you begin writing for an hour and track how many words you typically cover. Then based on that number you can begin to create a consistent schedule for yourself.
Once you have your schedule you’re ready to go.
The next video will be focused on Developing your description, picking the right keywords, and selecting the right categories for your book, but none of this really matters if you can’t follow through with writing your book so be sure to get a consistent schedule implemented as soon as possible. Bare in mind that you’ll most likely have to make many adjustments as you get to know yourself as a writer if you’re new to this. Don’t let this discourage you. Just identify a realistic amount of words for you per week then make sure you get that amount every week. Even if it means you write for 10 minutes a day. It doesn’t matter. The key is to take consistent action. After awhile you’ll be amazed at how your progress adds up.
Remember this is one approach. This certainly isn’t the “right” approach and it most definitely isn’t the only approach. As you develop your own approach, if you have any questions in the mean time just send me a tweet @maranimichael or email me at email@example.com.
See you soon.