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Your Interest Is More Important Than Market Demand

Generally speaking, as writers we’re responsible for choosing what to write about. Obviously if you’re a freelance writer this may not be the case but if your goal is to write a book you are immediately confronted with the question of what to write about.

There are plenty of authorpreneurs today that would recommend finding a market that is looking for information or a solution to a problem. Additionally, the next step would be to write to that market giving them what they want and/or need.

This is a logical perspective. One that I completely agree with.

Until you determine that your goal is to be a successful, self published author. In other words, to be successful author you need to be able to grow an audience. To do this you really need to understand who your targeting. So far this aligns with the values of the authroprenuers mentioned above. However, if we targeting a group of readers that have a particular interest and we’re successful then chances are we’re going to be writing quite a bit within that particular niche.

If this is the case, which I believe it to be, then it is imperative that we may make our own interests and passions the priority.

How can we write high value, helpful/entertaining content if we’re only moderately interested in the subject. Moreover, how can we write multiple books on a subject that doesn’t excite us?

In my opinion, we can’t. It will lead to inauthentic work that readers will see right through therefore any potential success will be short lived despite a high market demand.

Alternatively, I propose that we first identify topics, subjects, niches, categories, that we’re genuinely interested in and passionate about. After we compile a list of these items then we’re finally ready to take the authorpreneurs advice.

To clarify, any methods that I offer to help you identify whether or not there appears to be market deman for your book(s) are being offered with the assumption that only your true passions and interests are assessed.

If you agree then the next step is to identify your interests.

To do this think about your hobbies and day to day routines.

Are you a neat freak to the point where you love delcuttering?

Do you love cooking? Exercising? Learning languages? Reviewing products? Movies?

Give yourself time to think of questions such as the above. Reflect on what you enjoy doing and how you enjoy living. These are the topics you should be considering.

To reiterate, if the goal is to be a successful author which I assume it is, then you don’t neccessarily need to be an expert. Instead, you need the insight to ask the right questions and find the answers (if possible). This insight is most likely to be attained within a your genuine interests and passions, not within a random high demand┬ániche that you aren’t particularly excited about or knowledgeable within.

Some might disagree, but I stand firm in this position.

Knowing where you stand, whether you agree or disagree will help you through the idea derivation process.

If you’re unsure, take some time to ponder this before you begin coming up with and pursuing your ideas.

Mike Marani
Site Owner @
Mike Marani is an author, educator, and entrepreneur. He is best known for The Amazon Sales Formula which provides both step by step technical instruction along with mindset and motivational advice.

As a full time Assistant Principal and parent of two beautiful daughters, Marani created MakeTimeForWriting.com to help busy people achieve their writing aspirations.